The Birth of a Visionary Brand

It all started with an encounter between two passionate explorers, deeply fond of travel, continents, islands, and their people. Lorenzo had dived into every ocean, while Ercole had journeyed through nearly a hundred countries. Along their respective paths, they discovered something universal: every nation, no matter how small or remote, bears a unique coat of arms — a symbol of its history, values, and identity. Inspired by this shared discovery, they decided to create a brand named Coats of Arms. Their combined creative vision brought to life an artistic and original interpretation of these emblems, resulting in a collection of clothing that invites wearers to travel through culture and heritage. With each design, they celebrate the forgotten beauty of nations and the magic of their natural wonders.
 

A Design Philosophy Rooted in Culture

To bring this vision to life, a talented team of graphic artists and designers joined the journey. Their mission: to translate the founders’ dream into garments that embody timeless elegance and reflect the world’s cultural diversity. Using authentic materials and ethical practices, they crafted lightweight, climate-appropriate pieces infused with meaning. Each item is more than just clothing — it’s a statement of heritage, identity, and refined taste. With vibrant colors and striking patterns inspired by national histories, these garments are finished by the finest artisans. Deeply rooted in cultural symbolism, every piece is a wearable expression of authenticity and excellence. Wear it proud.
 

The Historical Origins of Coats of Arms

The first coats of arms emerged in Europe between 1120 and 1150, born from a simple need: distinguishing soldiers on the battlefield. With armor and helmets concealing faces and identities, knights began to paint symbols — geometric shapes, animals, and plants — onto their shields. These emblems soon appeared on their tunics and cloaks as well, offering visibility, recognition, and even protection from the sun and rain. These early identifiers became the foundation of heraldry, and the term coats of arms was born. Centuries later, this ancient tradition continues to inspire — reimagined through the lens of fashion, travel, and global heritage.